Our Fundamental Values

Fundamental Values

Vital Research has 25 team members at the Los Angeles office and hundreds of field team members in 20 states. Like many mission-driven organizations we value integrity, excellence, respect, rigor, and collaboration. What sets us apart is our commitment to our fundamental values: Wisdom, Curiosity, Courage, Passion, and Empathy. The more these values sound like you, and describe people you want to work with, the more likely you will thrive at Vital Research.


  • We listen well and seek to understand before reacting
  • We make wise decisions despite ambiguity
  • We seek what is best for Vital Research, rather than what is best for individuals or individual groups
  • We use data to inform our intuition
  • We take responsibility for mistakes freely and openly


  • We ask questions
  • We seek alternate perspectives
  • We are open-minded in search of great ideas
  • We challenge prevailing assumptions, and suggest better approaches


  • We say what we think, when it’s in the best interest of Vital Research, even if it is uncomfortable
  • We take smart risks and we do not fear failure
  • We question actions inconsistent with company values and guiding principles
  • We provide candid, helpful, timely feedback to colleagues without any judgement


  • We inspire others with our thirst for excellence
  • We care deeply about our work, its impact and Vital Research’s success
  • We are tenacious and optimistic


  • We collaborate effectively with people of diverse backgrounds, positions and cultures
  • We nurture and embrace differing perspectives to make better decisions
  • We recognize we all have biases, and work to grow past them
  • We share information broadly and proactively
Explore Careers

Contribute to the knowledge base in our areas of expertise